BELLIN Expands in South Africa
Treasury solutions by BELLIN are now represented in South Africa by the joint venture SALE in Johannesburg. The two financial market, derivative and hedging specialists Annette Smyth and Françoise de Laroche offer treasury consulting, training and solutions for corporates and banks. As a financial market specialist team whose joint focus is on foreign exchange, they are true experts in the field of treasury.
“SALE’s objective is to promote and endorse BELLIN’s software tm5 on the African continent and in the Southern African Development Community (SADC). With our value-based approach, SALE will focus on producing lasting treasury solutions thus creating a fruitful relationship through education and service support”, says Françoise de Laroche.
SALE will introduce themselves personally at BELLIN’s 1TC, short for 1st TREASURY CONVENTION, in November 2013. There, they will ceremoniously sign and present the new cooperation agreement.
“With this cooperation, we can offer current and future BELLIN customers solutions and support locally, in combination with strong expertise in treasury and in the African market”, explains Stefan Obenauer, BELLIN Partner Management.
SALE is an acronym for Sithi Aba Corporate Advisors Pty Ltd and Lucrative Exchange Pty Ltd. In their individual capacity, the entrepreneurs have licensed themselves in several South African Financial Services categories (with the South African Services Board) over and above the norm of their South African competitors, placing them at a competitive advantage. Their combined client base is successfully entrenched in the South African local and global market which has led to identify the need for an all-encompassing treasury management system. BELLIN’s tm5 is destined to be the solution for the African business market to enhance the speed and efficiency in which the African treasurer operates. SALE together with BELLIN’s tm5 positions itself proudly as pioneering African treasury solutions!
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